Bri-me, is the clashing of the minimal that leads to color explosion.

Always being fascinated by all things minimal, but unable to give up my love for color and statement-making, Bri-me is an absolute mix of the two ideas that move my mind.

BR/ME (bri-me) is edgy, bright and really fun.

These clothes are intended to be simply cut, art like pieces. Meaning with their abstract and fun prints, are like art but only more wearable.

We have developed a range of prints, some abstract and some fun so that people can enjoy variety without losing the patency of the label.

The concept is to offer these one of a kind pieces at a bargain.

What we wanted was a smooth transition for people. Wear to a meeting, and then hop to a party and no one can question your outfit. All the pieces are so versatile and fun.

LIPI GANATRA

CREATIVE DIRECTOR